Specialist growers of watercress and baby leaf salads for export to UK between the months of November and June.
At WFI we believe in traditional standards of quality and value and the importance of farming in harmony with our environment.
Watercress Farms Inc is accredited to Globalgap, Tesco Nurture, Leaf Marque and Marks and Spencer Field to Fork standards.
Our President/General Manager, Guy Averill, has been a key member of the team at our American watercress farm near Myakka City, Florida since 2000. With a degree in Food Safety, Guy ensures that the harvesting of watercress is undertaken to ensure maximum quality and freshness of the crop. Guy is also responsible for all the day to day technical issues and is passionate about growing quality watercress, his ‘hands on’ approach ensures that the highest quality is always guaranteed.
Senior Production Manager
Rob, originally from Suffolk, UK, joined the production team at WFI in Florida as land crop production manager. He has now progressed to the position of Senior Production Manager, and also provides agronomic support to growers in the UK and Spain. Rob has a degree in agriculture from Nottingham University, and considerable experience in land crop production systems. Previously with Hutchinson Crop Production Specialists, Rob worked as an agronomist, advising farmers on fertiliser/spray applications, soil management as well as technical advice.
Watercress Production Manager
From a family run lettuce business in Leicestershire, UK, Paul has an extensive knowledge of the fresh produce industry and is an experienced horticulturalist. With his wealth of technical knowledge, production management and sales experience, Paul is a valuable member of our American watercress production team.