Welcome to Watercress Farms Inc.
Specialist growers of watercress and baby leaf salads for export to UK between the months of November and June.
At WFI we believe in traditional standards of quality and value and the importance of farming in harmony with our environment.
Watercress Farms Inc is accredited to Globalgap, Tesco Nurture, Leaf Marque and Marks and Spencer Field to Fork standards.
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Guy Averill President/General Manager Our President/General Manager, Guy Averill, has been a key member of the team at our American watercress farm near Myakka City, Florida since 2000. With a degree in Food Safety, Guy ensures that the harvesting of watercress is undertaken to ensure maximum quality and freshness of the crop. Guy is also responsible for all the day to day technical issues and is passionate about growing quality watercress, his ‘hands on’ approach ensures that the highest quality is always guaranteed. |
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Rob Last Senior Production Manager Rob, originally from Suffolk, UK, joined the production team at WFI in Florida as land crop production manager. He has now progressed to the position of Senior Production Manager, and also provides agronomic support to growers in the UK and Spain. Rob has a degree in agriculture from Nottingham University, and considerable experience in land crop production systems. Previously with Hutchinson Crop Production Specialists, Rob worked as an agronomist, advising farmers on fertiliser/spray applications, soil management as well as technical advice. |
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Paul Walker Watercress Production Manager From a family run lettuce business in Leicestershire, UK, Paul has an extensive knowledge of the fresh produce industry and is an experienced horticulturalist. With his wealth of technical knowledge, production management and sales experience, Paul is a valuable member of our American watercress production team. |
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Cody Rodreguez Agrochemical Operator Cody is a born and raised Floridian and committed family man who joined the company in 2011. Through commitment, he has progressed up in the business from labourer to agrochemical operator and is now on a management trainee program. He has a high school education, his private pesticide applicator license and is currently working towards ascertaining the Certified Crop Advisor qualification (the BASIS equivalent in the United States). |